While your product or service might be incredibly innovative, useful and market-friendly, none of this matters if potential buyers have never heard of it. After all, the first step to building a successful business is creating brand awareness.
If you’re looking for innovative ways to improve your brand awareness, you’ve come to the right place.
Let’s take a look at 6 awesome ways to start building brand awareness today.
1. Create branded packaging
Think about the last time you received an order in the mail. If the item arrived with branded packaging, it probably felt a lot more like a gift that “just another package.”
One of the keys to creating long-term brand awareness and repeat customers is to deliver your products in packaging that helps tell the story of who you are and what you do. Use packaging that makes your customers feel something positive when they receive it.
If you don’t have the skills or manpower to design this kind of packaging on your own, you can outsource it to a creative designer for very reasonable rates.
2. SEO is more important than ever
When’s the last time you clicked past the first page of Google results when searching for something you were looking for? Chances are, it’s been awhile. Did you know that the number one Google search result gets 33% of search traffic? Even dropping down to the second result lowers traffic rates to a mere 18%.
Thoroughly research the SEO strategies that directly relate to your business niche and implement them. Being at the top of search results will set your business apart from the competition as a leader and innovator.
3. Use influencers to build brand awareness
How familiar are you with social media influencers? Have you considered leveraging their power to help you build brand awareness?
Influencers are people who already have an established group of people following them, and that trust them with the products and services they recommend. Do some simple research to determine who the top influencers are in your business niche, then reach out to them to see how they can help.
When you find the right influencers, they can create huge brand awareness for you with only a few mentions on their fan pages. It’s an amazing way to get the word out to customers almost instantly.
4. Make the most out of social media efforts
The way we did social media in 2014 doesn’t work anymore in 2019. If you haven’t started using Instagram for your business yet, it’s time to get at it. You may think of Instagram as only a photo sharing platform used by friends and family.
However, a picture says a thousand words for your business as well. Fire up a branded Instagram account and start building an audience that will take your brand awareness to the next level. Beyond Instagram, Facebook advertising is a must for any business trying to build their brand.
Bear Newman from Bearfoxmarketing.com says that using call tracking in conjunction with your digital marketing efforts helps you better understand which marketing campaigns are working.
5. Don’t forget about twitter
Twitter is another platform that, when used properly, can help skyrocket the awareness of your brand. It works great for building brand awareness because it allows you to publish news and directly interact with customers that are already talking about your business.
The key to Twitter is to not over-promote. Use it as a long-term strategy wherein you provide interesting content that users enjoy.
6. Use google AdSense auto ads
Have you tried Google’s new Auto Ads? This innovative product is using machine learning to help determine the best places for your paid AdSense ads to be placed.
Gone are the days of business owners trying to guess on the best ad placements to bring in new customers. Through this new machine learning tech, your ads will be placed automatically on the sites that best fit your brand. What better way to reach your target audience and maximize ROI?
By immediately implementing these 6 strategies for improving brand awareness, your long-term success will be far more secure. No matter how innovative your business is, the moment you lose focus on brand awareness your sales will begin to suffer. And suffering sales makes for a suffering business.
Which of these techniques do you think will be more effective in your business?
